Content Marketing Strategy

Definition

The Content Marketing Institute defines content marketing as:

… a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Their definition is solid in my opinion. But it could use some clarity.It means that content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.

Eventually, when customers make a purchase decision, their loyalty already lies with you. They will purchase your product and prefer it over competitors’ options.

What We Will Do For You?

It means that you need to understand your customers, prospects, and audience. Once you do, you can then create content that solves their problems and grows your business.

Content mapping

Content mapping is the act of understanding your audience so well that you can then create content for each stage of their journey toward buying your product.

Awareness stage content

They simply become aware of your business. They aren’t necessarily ready to buy yet or even ready to opt-in to your email list or newsletter. But because of the content you created, they now know who you are.

Consideration stage content

While content marketing is remarkable at alerting people to the fact that your business exists, it’s also remarkable at guiding people through the consideration phase.

Decision stage content

They already trust your business, and they’re familiar with your products and what your business represents.Now, it’s the time to make or break, push or shove, buy or ditch.

Content mapping

Content mapping is the act of understanding your audience so well that you can then create content for each stage of their journey toward buying your product.

Content Live video

What if you could communicate with your audience over video in real time without using Skype or Google Hangouts or similar tools? Oh, wait. You can. It’s called live video.

Paid advertising

Content marketing is primarily an inbound marketing tactic.But, as with most marketing tactics, the lines are blurry somewhere in between inbound and outbound.

Guides and e-books

Think through this scenario with me.You’ve done what few people do and have created an actual product for your online business.

However, any successful content marketing campaign today can hardly ignore the online part.Because storytelling has changed over the years, the attention of people stretches to more places than a few years ago, and marketers have to make sure that they tell stories in the year we actually live in.

Well, now that you have a good idea what content marketing stands for, you might wonder, “How can I succeed at content marketing myself?”

In other words, although there were few content marketing methods, the options were still remarkably vast.Today, more content marketing mediums and methods exist than ever before in the history of the world. That means that the number of strategies is even greater.

One online publication suggests using the “3D Content” model, for instance.

Basically, it’s three individual steps.

  1. Map the content to the pain point.
  2. Then use the right type of content for that problem.
  3. Finally, map the content to the buying cycle of the people who have that problem.

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