Social Media Marketing

As usual, Wikipedia is a disappointment when trying to define social media marketing. It simply says, “Social media marketing is the process of gaining website traffic or attention through social media sites.” Wow, who would’ve thought, right?

I’d like to take a swing at defining social media marketing myself:

Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.

You gaining traffic is only the result of social media marketing. What do you do to get that result? Create content that works well on each platform.

Naturally, however, each platform is different. On one, blog content is the master. On another, video dominates. And on another still, pictures win the day.

That’s why I’m going to show you the differences between the top 12 platforms and how you can leverage each.

As you’ll see, each platform requires a slightly different strategy.

Because here’s the thing: Everyone wants their content to go viral.

But, to do that, the content must be engaging so that people want to share it. Your content must be so good that it makes the user want to tell all of his or her friends about it.

Otherwise, your social media strategy will fail.

You’ll have no shares, no viral content, and no traffic back to your site.

Even though you hear about the same few social networks all of the time, that doesn’t mean there aren’t any others out there.

Wikipedia alone lists over 200 of them.

This great graphic called “The Conversation Prism” gives a good overview.

While this list is fairly up to date, it may come as a surprise to you that it’s entirely different from the first version of this graphic from 2008. All versions aggregate around 200 services, but from version to version (which they usually update every 2-3 years), the creators remove over 100 social media platforms and add another 100.

The world of social media is changing incredibly fast. So when you’re just starting out, start with the ones that have been around for years.

Betting on “the next big thing” can pay off if you’re right. But, if you’re just getting started on a social media strategy, you can’t afford to not have a Facebook page or a Twitter account since we’ve already seen how effective they are.

Let’s look at some key social media terms.

Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.

What We Will Do For You?

Some key Social Media Terms We work on and Bring your presence in Social Media.

Content

Content is whatever you are posting. It can be a Facebook status update, a photo on Instagram, a tweet, something to pin on a board on Pinterest, and so on.

Context

You can have a great joke, but if you place it somewhere inside a 3,000-word blog post, very few people will see it. On Twitter, however, that same joke as a tweet might crush it.

Hashtags

By now, they’re a very common form that people use to add meta information on almost all social media channels. Twitter, Facebook, Instagram, and Pinterest all use hashtags to let you describe the topic of your content or mark it as part of current trends.

Engagement

This is a general term that means that people interact with the content that you produce. It can be a like, a recommend, a comment, or a share. All of these are good, but the shares are where it’s at

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