As usual, Wikipedia is a disappointment when trying to define social media marketing. It simply says, “Social media marketing is the process of gaining website traffic or attention through social media sites.” Wow, who would’ve thought, right?
I’d like to take a swing at defining social media marketing myself:
Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.
You gaining traffic is only the result of social media marketing. What do you do to get that result? Create content that works well on each platform.
Naturally, however, each platform is different. On one, blog content is the master. On another, video dominates. And on another still, pictures win the day.
That’s why I’m going to show you the differences between the top 12 platforms and how you can leverage each.
As you’ll see, each platform requires a slightly different strategy.
Because here’s the thing: Everyone wants their content to go viral.
But, to do that, the content must be engaging so that people want to share it. Your content must be so good that it makes the user want to tell all of his or her friends about it.
Otherwise, your social media strategy will fail.